I've always wondered about this, turns out there's a wikipedia entry for it
> To protect the South Korean culture industry, the South Korean Ministry of Culture received a substantial budget increase, allowing for the creation of hundreds of culture industry departments in universities nationwide.[21] It has justified its financial support for Hallyu, estimated to be worth US$83.2 billion in 2012, by linking it to South Korea's export-driven economy.[22]
> To protect the South Korean culture industry, the South Korean Ministry of Culture received a substantial budget increase, allowing for the creation of hundreds of culture industry departments in universities nationwide.[21] It has justified its financial support for Hallyu, estimated to be worth US$83.2 billion in 2012, by linking it to South Korea's export-driven economy.[22]
https://en.m.wikipedia.org/wiki/Korean_Wave