I will be the first to say I enjoy working from home. I don't want to go back to the office. What I will also say, that what doubly makes me not go back to the office is the office space itself. It was expensive to put in. Some company paid a lot for it. There are marble tables in the break room, the furniture is obviously not cheap. It is all jarring. It is an assault on the visual and auditory senses. It's bright and loud and overwhelming.
If companies want to try and lure someone back to the office, they should spend some time and money and make it nice. It's not a magic bullet. It won't make people think, "wow I want to spend 30-40 minutes in the car each morning," but it's a start. It's the same thing about catering food into the office, don't buy mediocre food an expect people to hail your praises. If you really cared, you'd actually care about the quality.
If companies want to try and lure someone back to the office, they should spend some time and money and make it nice. It's not a magic bullet. It won't make people think, "wow I want to spend 30-40 minutes in the car each morning," but it's a start. It's the same thing about catering food into the office, don't buy mediocre food an expect people to hail your praises. If you really cared, you'd actually care about the quality.