> “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with political ideology), the creator seeks simply intensification, to draw more and more of the world into his whirlpool of content.
This idea – that meaning is replaced by intensification – helps me understand a lot about the world today.
> “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with political ideology), the creator seeks simply intensification, to draw more and more of the world into his whirlpool of content.
This idea – that meaning is replaced by intensification – helps me understand a lot about the world today.