I dropped all the "branding" (what for me, I consider) non sense and when I killed off expectations and how I wanted to be perceived (online), I felt more liberated, my perfectionism quieted down (it's still lingering there), experienced less procrastination, and just starting writing again and more motivated to write for an audience of one: me.
Though I used to predominately write about tech, these days I write about my dance journey and that in itself has connected me with people all over the world, many people saying they found (house) dance classes in London via a Google Search and my tiny little blog sits at ranking #1. Totally unanticipated. Every time I have 1 person (IRL) come up to me at some event or class or workshop, I'm reminded that maintaining my blog is worth it.
Though I used to predominately write about tech, these days I write about my dance journey and that in itself has connected me with people all over the world, many people saying they found (house) dance classes in London via a Google Search and my tiny little blog sits at ranking #1. Totally unanticipated. Every time I have 1 person (IRL) come up to me at some event or class or workshop, I'm reminded that maintaining my blog is worth it.