I'm reminded of similarly useless "sustainable cardboard furniture" that came out about a decade ago.
On the positive side, kudos to whomever in marketing/pr at the design firm got this useless product so much press.
This is just the sort of "win" that a design consulting shop loves to have for actual briefs that lead to real moving-the-needle revenue. One example would be SmartDesign's modular slip-on "S-Grips" that led to the iconic vegetable peeler that then bled into the "design language" of every product at OXO.
On the positive side, kudos to whomever in marketing/pr at the design firm got this useless product so much press.
This is just the sort of "win" that a design consulting shop loves to have for actual briefs that lead to real moving-the-needle revenue. One example would be SmartDesign's modular slip-on "S-Grips" that led to the iconic vegetable peeler that then bled into the "design language" of every product at OXO.