I would go even further. Trying to develop a “brand” that stands above the noise isn’t worth it.
That’s not saying writing isn’t important. I don’t think I understand a subject unless I can teach it, explain it and argue both sides about why you should and shouldn’t use it.
If I were going to go into independent consulting as oppose to working for consulting companies, I might start a blog a year ahead of time. But it wouldn’t be for discovery. Leveraging and improving my network would be the first strategy and then direct people to it once they knew me.
That’s not saying writing isn’t important. I don’t think I understand a subject unless I can teach it, explain it and argue both sides about why you should and shouldn’t use it.
If I were going to go into independent consulting as oppose to working for consulting companies, I might start a blog a year ahead of time. But it wouldn’t be for discovery. Leveraging and improving my network would be the first strategy and then direct people to it once they knew me.