It is not in human nature to scale their communities/tribes. Case in point, the continuous wars. It was foolish of humans on the early Internet to perceive ideas of forming large scale communities (business and ego motivations did that). If psychologists and anthropologists were techies and influencers of early Internet, we wouldn't have built such experiences in the first place.
Humans thrive in small scale and close knit communities. Unfortunately, Internet was not built for such ideas. It will take a while for the original intent of the social media to die out. First, the ego will have to subside. Then, the business motivations would need to shift to something other than profiting off the human communication (did anyone care to throw Ads on the old fashioned telephone lines? Or tag an Ad inside our snail mail? No). When the humanity reaches such proportion of correction for the sake of Internet, we might come back to our senses.
Humans thrive in small scale and close knit communities. Unfortunately, Internet was not built for such ideas. It will take a while for the original intent of the social media to die out. First, the ego will have to subside. Then, the business motivations would need to shift to something other than profiting off the human communication (did anyone care to throw Ads on the old fashioned telephone lines? Or tag an Ad inside our snail mail? No). When the humanity reaches such proportion of correction for the sake of Internet, we might come back to our senses.