This may be an incorrect generalization, but I thought I read that in much of Africa, people do not really use fixed ISPs. They just use the cell phone infrastructure for their internet needs via their phones. I understand this is because cell phone infrastructure is a lot cheaper to roll out and also that there was less desktop computers, etc to plug into ethernet cables.
So this article seems to be comparing against something that isn't very popular in the first place - fixed ISPs.
So this article seems to be comparing against something that isn't very popular in the first place - fixed ISPs.