Comment by pzduniak

Or, hear me out, it's purely a cultural thing. Some communities are into hockey, wrestling, soccer, football etc. You could say the same thing about ski jumping, yet it's extremely popular in a few EU countries and pretty well funded. AFAIU barely anyone gave a shit about gymnastics in the US before Biles - if we have pipelines for young athletes to succeed, their sports can absolutely become regionally popular, sufficiently for them to be self sustainable through direct sponsorships.