On the one hand, yes, this is absolutely batshit insane.
On the other hand, college sports are enormously popular; football games regularly play to sold out crowds of over 50,000, and during football season there will be games on TV all weekend (not just local ones). They bring in a lot of revenue and publicity for the university -- and the latter (debatably?) helps attract students to apply.
On the one hand, yes, this is absolutely batshit insane.
On the other hand, college sports are enormously popular; football games regularly play to sold out crowds of over 50,000, and during football season there will be games on TV all weekend (not just local ones). They bring in a lot of revenue and publicity for the university -- and the latter (debatably?) helps attract students to apply.