I was at Salesforce for 4 years, and during those years the company made a massive deal about:
2020: the first AI craze, introducing “Einstein” as their name for their analytics platform, and officially changing the corporate vision to being the “No. 1 AI CRM company”.
2021: Now it’s all about “Customer 360”, i.e. account-based marketing, i.e. what basically everyone else does without such a memeable name. You wouldn’t believe the number of slide decks I had to sit through with all our little product logos orbiting this stock art character straight out of Women Laughing While Eating Salad.
2022: Never mind, now we’re betting the company on a real-time unified database called Genie, which was neither real-time nor unified (and eventually not called Genie either). Got sued for that one.
2024: AGENTS. AGENTS EVERYWHERE. WE ARE AN AGENT COMPANY NOW.
So, let’s see how this holds up in the face of the next hot thing.
2020: the first AI craze, introducing “Einstein” as their name for their analytics platform, and officially changing the corporate vision to being the “No. 1 AI CRM company”.
2021: Now it’s all about “Customer 360”, i.e. account-based marketing, i.e. what basically everyone else does without such a memeable name. You wouldn’t believe the number of slide decks I had to sit through with all our little product logos orbiting this stock art character straight out of Women Laughing While Eating Salad.
2022: Never mind, now we’re betting the company on a real-time unified database called Genie, which was neither real-time nor unified (and eventually not called Genie either). Got sued for that one.
2024: AGENTS. AGENTS EVERYWHERE. WE ARE AN AGENT COMPANY NOW.
So, let’s see how this holds up in the face of the next hot thing.