This rings in Minneapolis. The midwest definitely has a solid, consistent scene for house/techno/electronic with DJs bouncing between Minneapolis, Madison, Milwaukee, Chicago for sets.
The demographic is definitely millennial, with maybe ~25% being Gen Z.
It's also definitely not... popular. The biggest nights have a _way_ smaller turnout than college bars or city clubs. I'm not sure how strong the crowd actually was 10-20 years ago, but these clubs aren't in the mainstream appeal. Maybe from lack of marketing, maybe taste+preference.
The demographic is definitely millennial, with maybe ~25% being Gen Z.
It's also definitely not... popular. The biggest nights have a _way_ smaller turnout than college bars or city clubs. I'm not sure how strong the crowd actually was 10-20 years ago, but these clubs aren't in the mainstream appeal. Maybe from lack of marketing, maybe taste+preference.