I don't disagree, but this is about *re*branding. Twitter was and is a globally iconic trademark, brand name, and has even entered the lexicon (tweeting, etc), and he flushed that for no obviously good reason. Worse he then replaced that branding with something unremarkable and generic.
I can't think of a similar case at this scale, where SO MUCH was traded in for so little, without any external pressure to do so.
I can't think of a similar case at this scale, where SO MUCH was traded in for so little, without any external pressure to do so.