Maybe the ISP should start charging the ad network instead of the user for ad traffic. Then they can start blocking the ads of people who don't pay.
The user, who pays for the service, is getting no value out of the ads and the advertiser is freeloading the ISP's technical infrastructure and userbase.
The user, who pays for the service, is getting no value out of the ads and the advertiser is freeloading the ISP's technical infrastructure and userbase.