I hate that word "impact". As an engineer my job should be to engineer systems not to worry about how the business is running and how much profit it makes. I know this is not how most companies work but I feel it is at the core of a lot of disfunction in the practice of making software.
It's like hiring a plumber and telling them "your job is to create the most impact in my house"... uh, no... how about you tell me what you want or what the problem is, and if you want an overhaul that can be done as well. This whole "create impact" and "add business value" is such a sneaky way to exploit people, and of course there are many people who oblige and just dedicate their entire careers to running a business instead of being engineers and implementing things properly.
It's like hiring a plumber and telling them "your job is to create the most impact in my house"... uh, no... how about you tell me what you want or what the problem is, and if you want an overhaul that can be done as well. This whole "create impact" and "add business value" is such a sneaky way to exploit people, and of course there are many people who oblige and just dedicate their entire careers to running a business instead of being engineers and implementing things properly.