I really don't understand this comment. They're not expecting google to enforce anything, and they are talking about going after individual companies.
> If governments enforce policy by bullying HSBC/Google/E.ON to enforce policies for them, there is no legal opportunity for companies and individuals to argue for their sake
Companies are in no way stopped from fingerprinting just because of google.
> When the new policy comes into force on 16 February 2025, organisations using Google’s advertising technology will be able to deploy fingerprinting without being in breach of Google’s own policies. Given Google’s position and scale in the online advertising ecosystem, this is significant.
> If governments enforce policy by bullying HSBC/Google/E.ON to enforce policies for them, there is no legal opportunity for companies and individuals to argue for their sake
Companies are in no way stopped from fingerprinting just because of google.
> When the new policy comes into force on 16 February 2025, organisations using Google’s advertising technology will be able to deploy fingerprinting without being in breach of Google’s own policies. Given Google’s position and scale in the online advertising ecosystem, this is significant.
This seems like a very reasonable statement, no?