> if the ICO actually just went after the companies doing fingerprinting directly, instead of being angry at Google for not enforcing things for them
Google isn't just a hapless bystander here, they are enabling and profiting from the practice. Big tech companies all build these billion people villages and heavily tax every person inside but when "outside law" is broken then "outside authorities" should fix it for free.
The rules could be simple: you have a problem in your village, either you enforce the laws there, or national authorities will do it and charge you (the company) for the service.
When Amazon allows any of the millions of ephemeral clone-storefronts to sell shady or illegal stuff, would you rather have the authorities spend years chasing ghosts or have Amazon change their rules to make sure such illegality and abuse aren't possible in their marketplace?
Google isn't just a hapless bystander here, they are enabling and profiting from the practice. Big tech companies all build these billion people villages and heavily tax every person inside but when "outside law" is broken then "outside authorities" should fix it for free.
The rules could be simple: you have a problem in your village, either you enforce the laws there, or national authorities will do it and charge you (the company) for the service.
When Amazon allows any of the millions of ephemeral clone-storefronts to sell shady or illegal stuff, would you rather have the authorities spend years chasing ghosts or have Amazon change their rules to make sure such illegality and abuse aren't possible in their marketplace?