It is frankly nothing short of amazing that Apple ships things like homomorphic encryption, and differential privacy, and client-side vectorization, and encrypted vectors, at the scale that they inhabit... and they still get a bad report card back from consumers about privacy.
Comparing Apple and Google, or Apple and Microsoft, it seems to me that Apple's track record on these issues is actually not as bad as public opinion might suggest. Meta doesn't even make the list for comparison, and neither does Amazon.
It makes me wonder if picking privacy as a strategy is workable in the first place. People trust TLS; people use banking apps on their phone now without thinking. I remember in 2008 or so when people still didn't quite trust SSL.
I'm not sure if Apple will be able to bridge the gap here, though, if _all_ of their competition simply chooses not to ship those features. Do customers know the difference? Do they... care? In theory they want their data to be private, yes. But if they are not willing to educate themselves to perform their counterparty obligation in fulfilling "informed consent," there may be no action Apple could take to avoid catching the same bad rap everyone else does.
Comparing Apple and Google, or Apple and Microsoft, it seems to me that Apple's track record on these issues is actually not as bad as public opinion might suggest. Meta doesn't even make the list for comparison, and neither does Amazon.
It makes me wonder if picking privacy as a strategy is workable in the first place. People trust TLS; people use banking apps on their phone now without thinking. I remember in 2008 or so when people still didn't quite trust SSL.
I'm not sure if Apple will be able to bridge the gap here, though, if _all_ of their competition simply chooses not to ship those features. Do customers know the difference? Do they... care? In theory they want their data to be private, yes. But if they are not willing to educate themselves to perform their counterparty obligation in fulfilling "informed consent," there may be no action Apple could take to avoid catching the same bad rap everyone else does.