The bug is super fun, but I also find the Intel response to be fascinating on its own. They apparently didn’t replace everyone’s processor with a non faulty version who wanted it, resulting in a ton of bad press.
To contrast, I’ve been thinking a lot about the Amazon Colorsoft launch, which had a yellow band graphics issue on some devices (mine included). Amazon waited a bit before acknowledging it (maybe a day or two, presumably to get the facts right). Then they simply quietly replace all of them. No recall. They just send you a new one if you ask for it (mine replacement comes Friday, hopefully it will fix it). My takeaway is that it’s pretty clear that having an incredibly robust return/support apparatus has a lot of benefits when launches don’t go quite right. Certainly more than you’d expect from analysis.
Similarly I haven’t seen too many recent reports about the Apple AirPod Pros crackle issue that happened a couple years ago (my AirPods had to be replaced twice), but Apple also just quietly replaced them and the support competence really seemed something powerful that isn’t always noticed.
To contrast, I’ve been thinking a lot about the Amazon Colorsoft launch, which had a yellow band graphics issue on some devices (mine included). Amazon waited a bit before acknowledging it (maybe a day or two, presumably to get the facts right). Then they simply quietly replace all of them. No recall. They just send you a new one if you ask for it (mine replacement comes Friday, hopefully it will fix it). My takeaway is that it’s pretty clear that having an incredibly robust return/support apparatus has a lot of benefits when launches don’t go quite right. Certainly more than you’d expect from analysis.
Similarly I haven’t seen too many recent reports about the Apple AirPod Pros crackle issue that happened a couple years ago (my AirPods had to be replaced twice), but Apple also just quietly replaced them and the support competence really seemed something powerful that isn’t always noticed.
Colorsoft: https://www.tomsguide.com/tablets/e-readers/amazon-kindle-co...
AirPods Pro: https://support.apple.com/airpods-pro-service-program-sound-...