Comment by dvogel

Unfortunately paying for these services to avoid ads will never work. It was first promised by cable TV when they first scaled out coaxial around the country. You paid for TV in part to not have ads. That worked great until the advertisers increased their bid. It was tried when VHS kicked off but eventually even tapes rented from Blockbuster had ads once the advertisers increased their bid. And now it is happening to streaming services. For over a decade I paid Netflix specifically to avoid the ads but as more people do that it decreases the supply of passive attention, which prompts advertisers to increase their bid again, and now it's almost impossible to continue paying to avoid ads. Now I have to pay a fee and watch ads. I would gladly pay YouTube to avoid watching ads but it just won't work. They will start taking my money each month and then they will also push ads at me after I pay them consistently for a long time. We're well beyond "fool me twice" territory.