I've been running my brand of scented products and cosmetics (
https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're steadily gaining national consumer awareness of our existence as a brand.
From the top of my head, in order of importance:
1. Your perspective is unique - no one else shares your exact point of view. Try everything.
2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities:
- reddit.com/r/PPC
- measure.chat
3. Keep creative talent in-house (designers, developers)
4. Study pricing psychology (eg. kolenda.io/guides/pricing)
5. Good books with warstories:
* Influence: The Psychology of Persuasion by Robert B. Cialdini
* The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries
6. Learn accounting essentials, each country has its own system
7. Provide solid support via multiple channels (phone, email, chat, social etc)
From the top of my head, in order of importance:
1. Your perspective is unique - no one else shares your exact point of view. Try everything.
2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities:
- reddit.com/r/PPC
- measure.chat
3. Keep creative talent in-house (designers, developers)
4. Study pricing psychology (eg. kolenda.io/guides/pricing)
5. Good books with warstories:
* Influence: The Psychology of Persuasion by Robert B. Cialdini
* The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries
6. Learn accounting essentials, each country has its own system
7. Provide solid support via multiple channels (phone, email, chat, social etc)