With respect to keeping quiet about it: it may not have been selfless, but it may also have drawn so much attention to it that the owner of the set wouldn't have wanted to deal with it. After all, he had already dealt with one person who didn't follow through.
As for the Sony not talking bit, it can probably be chalked up to corporate policy. Large organizations rarely let staff speak on matters when it may be construed as being speaking for the corporation.
As for the Sony not talking bit, it can probably be chalked up to corporate policy. Large organizations rarely let staff speak on matters when it may be construed as being speaking for the corporation.