> When your brand evolves to a different shade of green
This is such a funny line to read. I just can't help but imagine a brand like a small bulbasaur that evolves into big, strong venosaur which of course involves changing its shade of green.
> An interesting question would be: "how much does it matter that the visual language is consistent across a company's assets?"
An even more interesting question would be "if we keep changing the colours/shapes/general theme/etc. of our brand's logos every nine months or so, do they even matter, really?"
My suspicion is that the answer is "no, not really, that's why we can afford to meddle with them since it's a mostly consequence-free environment, and it distracts busybodies from breaking some actually important aspect of the business".
This is such a funny line to read. I just can't help but imagine a brand like a small bulbasaur that evolves into big, strong venosaur which of course involves changing its shade of green.
> An interesting question would be: "how much does it matter that the visual language is consistent across a company's assets?"
An even more interesting question would be "if we keep changing the colours/shapes/general theme/etc. of our brand's logos every nine months or so, do they even matter, really?"
My suspicion is that the answer is "no, not really, that's why we can afford to meddle with them since it's a mostly consequence-free environment, and it distracts busybodies from breaking some actually important aspect of the business".