My theory as to why all the bigtech companies are investing so much money in video generation models is simple: they are trying to eliminate the threat of influencers/content creators to their ad revenue.
Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content creators we follow. Say a router recommended by LinusTechTips. A lot of brands started moving their as spending to influencers too.
Google doesn't have a lot of control on these influencers. But if they can get good video generations models, they can control this ad space too without having human in the loop.
Think about it, almost everyone I know rarely clicks on ads or buys from ads anymore. On the other hand, a lot of people including myself look into buying something advertised implicitly or explicitly by content creators we follow. Say a router recommended by LinusTechTips. A lot of brands started moving their as spending to influencers too.
Google doesn't have a lot of control on these influencers. But if they can get good video generations models, they can control this ad space too without having human in the loop.