Steve Jobs immediately got rid of "About boxes" and Easter eggs when he returned to Apple. Probably the right call if you want to promote a brand of professionalism for your company.
But it is a bit more than that. About boxes that indicated the engineers that worked on the software are kind of cute in a way — recalling a time when a couple of programmers could write The Finder.
Credits (and Easter eggs) also speak of a time when engineers, if not driving the boat, were at least given a good deal of leeway to sign their creations.
I feel like there were a cadre of engineers that Jobs tried desperately to keep out of the public eye around the time of iTunes, etc. Worried, I suppose, about poaching.
Presenting at WWDC turned out to be the best way an Apple engineer could pass out their resumé.
When the engineers were essentially muted I think it represented a power shift at Apple toward management, marketing, design.
Good for Apple. It served the company and the brand well. No one can argue with the stock trajectory.
I, on the other hand, miss the cowboy programming days.
But it is a bit more than that. About boxes that indicated the engineers that worked on the software are kind of cute in a way — recalling a time when a couple of programmers could write The Finder.
Credits (and Easter eggs) also speak of a time when engineers, if not driving the boat, were at least given a good deal of leeway to sign their creations.
I feel like there were a cadre of engineers that Jobs tried desperately to keep out of the public eye around the time of iTunes, etc. Worried, I suppose, about poaching.
Presenting at WWDC turned out to be the best way an Apple engineer could pass out their resumé.
When the engineers were essentially muted I think it represented a power shift at Apple toward management, marketing, design.
Good for Apple. It served the company and the brand well. No one can argue with the stock trajectory.
I, on the other hand, miss the cowboy programming days.