Unlike MKBHD, James Hoffman has some slightly more objective credibility. He won some barista competitions about 15 years ago. He's been involved in the coffee industry (outside of being a content creator) for most of his life. As far as I know about Marques, his main qualification is that he was just relatively early to the tech review game.
That is not to say that I personally take all or most of Hoffman's suggestions at face value. It's abundantly clear that the level of nuance he considers in coffee is not relevant to me. But I do tend to see him applying a much more objective level of rigor to his reviews than many other content creators.
That is not to say that I personally take all or most of Hoffman's suggestions at face value. It's abundantly clear that the level of nuance he considers in coffee is not relevant to me. But I do tend to see him applying a much more objective level of rigor to his reviews than many other content creators.