Line between cold calling vs telemarking, or cold email vs SPAM.
As far as what the line is, it's any unwanted unsolicited contact, as defined by the recipient, not by the party initiating the call or sending the email.
IE, there's no universal set of checkboxes that a marketer can follow that magically make unwanted unsolicited email / phone calls not SPAM.
As far as what the line is, it's any unwanted unsolicited contact, as defined by the recipient, not by the party initiating the call or sending the email.
IE, there's no universal set of checkboxes that a marketer can follow that magically make unwanted unsolicited email / phone calls not SPAM.