Based on my anecdotal experience, another issue is that salespeople are not trained on the tech
I worked on a feature for new vehicles and the company failed in part because buyers simply didn’t know those features were part of the vehicle. Dealers never set it up for the buyer and it wasn’t something many people would think to do on their own
A salesperson isn’t going to jeopardize an easy sale by bungling some fancy new feature they can’t control
I worked on a feature for new vehicles and the company failed in part because buyers simply didn’t know those features were part of the vehicle. Dealers never set it up for the buyer and it wasn’t something many people would think to do on their own
A salesperson isn’t going to jeopardize an easy sale by bungling some fancy new feature they can’t control