> "Consumers don't tend to like crystallized honey," says Jill Clark, vice president for sales and marketing at Dutch Gold. "It's very funny. In Canada, there's a lot of creamed honey sold, and people are very accustomed to honey crystallizing. Same in Europe. But the U.S. consumer is very used to a liquid product, and as soon as they see those first granules of crystallization, we get the phone calls: 'Something's wrong with my honey!'"
Anecdotal but everything in that NPR article rings true to me. American consumers are used to the bear shaped bottles with purified honey that’s barely distinguishable from sugar syrup and could easily be adulterated but the raw honey I usually buy is so obviously honey from the taste and texture that I have a hard time believing any of it is adulterated. If honey producers were really that good at artificially replicating flavor profiles, they’d be far ahead of the rest of the food science industry.
Anecdotal but everything in that NPR article rings true to me. American consumers are used to the bear shaped bottles with purified honey that’s barely distinguishable from sugar syrup and could easily be adulterated but the raw honey I usually buy is so obviously honey from the taste and texture that I have a hard time believing any of it is adulterated. If honey producers were really that good at artificially replicating flavor profiles, they’d be far ahead of the rest of the food science industry.