"As any startup will tell you, most publications will only feature a startup if given some sort of exclusive. In their eyes, the only reason to cover a startup is if it provides readers with something they can’t get anywhere else."
How do you start this conversation with a publication? How hard is it to simply cold email Mashable and attempt to get an article?
I'm assuming once the relationship is built it's easy to get follow up posts but do you have advice for making that initial connection?
How do you start this conversation with a publication? How hard is it to simply cold email Mashable and attempt to get an article?
I'm assuming once the relationship is built it's easy to get follow up posts but do you have advice for making that initial connection?