IIRC this came up when Apple tried to buy Dropbox - it was a way to accelerate the building of iCloud Drive. The Files app is essentially Apple's version of Dropbox, they make money charging for storage.
From what I recall a MSFT executive made a similar comment to Google that search was not a product (which turned out to be true).
From what I recall a MSFT executive made a similar comment to Google that search was not a product (which turned out to be true).