Stances like this probably feel good to write out, but they miss the reality that when running a media business, relying on one revenue stream is dangerous. That’s why newspapers had classified ads, even though they charged a nominal fee to subscribe. People won’t pay $5 a day to subscribe to a newspaper, but the ads subsidize enough of it to make it so that a paid subscription is accessible to more people.
On the internet, the fact is this: Most companies do not offer a reduced ad load in exchange for your subscription money. In fact, they will be happy to take money from every source they can. The fact that The Verge is doing so reflects that they understand their audience and are trying to meet them halfway. It also reduces the cost of the subscription for you, the end user.
This feels like a situation where an organization tries doing something laudable, but still gets criticized for it.
On the internet, the fact is this: Most companies do not offer a reduced ad load in exchange for your subscription money. In fact, they will be happy to take money from every source they can. The fact that The Verge is doing so reflects that they understand their audience and are trying to meet them halfway. It also reduces the cost of the subscription for you, the end user.
This feels like a situation where an organization tries doing something laudable, but still gets criticized for it.