Comment by ulrikrasmussen

You can use uBlock and pay your content creators via Patreon if they have one. I believe that the ad-based freemium business model is harmful to society and unfixable due to the incentives it creates to engage and enrage rather than entertain and inform. So, I use uBlock to use YouTube for free to explicitly drain it of resources without giving Google any ad income, and then I pay the creators that I like using other platforms.