Nope, it started waaay before that.
* The sexual misconduct most likely happened way before it came out publicly as all the sleezebags stayed until it was public
* real id debacle
* Diablo 3
* shutting down blizzard north, despite working on d3
* spending 10 years on trying to make starcraft 2, when the rts genre was in a major slump
* x years on the project titan, only to get cancelled
* spent years trying to create a dedicated moba, and hots came out after the hype of the genre was gone
* Cancelling semi-experimental games (the Warcraft Point'n Click Adventure game, the Starcraft: Ghost game, and many others[1])
I'm sure there are more issues/fuck ups blizzard did, the point though is that the company couldn't adapt to the new norms of the industry (some are excusable due to the fuck you money wow gives) and thus became the black sheep.
[1]https://www.reddit.com/r/GamingLeaksAndRumours/comments/1ft4...
Certain games on that list tbf is way past 2008.
* The sexual misconduct most likely happened way before it came out publicly as all the sleezebags stayed until it was public
* real id debacle
* Diablo 3
* shutting down blizzard north, despite working on d3
* spending 10 years on trying to make starcraft 2, when the rts genre was in a major slump
* x years on the project titan, only to get cancelled
* spent years trying to create a dedicated moba, and hots came out after the hype of the genre was gone
* Cancelling semi-experimental games (the Warcraft Point'n Click Adventure game, the Starcraft: Ghost game, and many others[1])
I'm sure there are more issues/fuck ups blizzard did, the point though is that the company couldn't adapt to the new norms of the industry (some are excusable due to the fuck you money wow gives) and thus became the black sheep.
[1]https://www.reddit.com/r/GamingLeaksAndRumours/comments/1ft4...
Certain games on that list tbf is way past 2008.