Manufacturers aren’t making tires and then turning them into microplastics alone. Pretending consumers aren’t part of the problem is misleading.
We could add fees to tire manufacturers, but be honest: It will just get added to the price of the tire. That’s fine if the goal is economic incentives or funding remediation, but people start to lose interest in such fines as soon as they realize it comes out of their own pockets instead of from some imagined slush fund manufacturers are keeping to themselves. (See similar problems with conversations about tariffs, which people only like until they realize they will be paying for them.)
We could add fees to tire manufacturers, but be honest: It will just get added to the price of the tire. That’s fine if the goal is economic incentives or funding remediation, but people start to lose interest in such fines as soon as they realize it comes out of their own pockets instead of from some imagined slush fund manufacturers are keeping to themselves. (See similar problems with conversations about tariffs, which people only like until they realize they will be paying for them.)