I remember reading something about the Costco hot dog story, quite funny IMO, here's what I just found from 2018:
"I came to (Jim Sinegal) once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ And he said, ‘If you raise the effing hot dog, I will kill you. Figure it out.’ That’s all I really needed. By the way, if you raised (the price) to $1.75, it would not be that big of a deal. People would still buy (it). But it’s the mindset that when you think of Costco, you think of the $1.50 hot dog (and soda)." [1].
Turns out Costco has a new CEO this year, and again the hot dog topic came to light apparently, lol. This article is from 2024:
"'To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,' Millerchip said." [2].
Turns out Costco has a new CEO this year, and again the hot dog topic came to light apparently, lol. This article is from 2024: "'To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,' Millerchip said." [2].
Sources:
[1] https://www.425business.com/news/costco-ceo-craig-jelinek-on...
[2] https://www.usatoday.com/story/money/shopping/2024/05/31/cos...