No - Windows 10 was initially pushed as the 'final version' of Windows. MS drove this home by saying 'Windows is a service' at each update.
They backtracked once they realised they're losing money by not having the sales bump from numbered upgrades i.e. the sales bump from planned obsolescence
They backtracked once they realised they're losing money by not having the sales bump from numbered upgrades i.e. the sales bump from planned obsolescence