“Play Games. Win Big.” seems to be their current website’s slogan. In your archive link the same text instead reads “Banking for Winners”, which helps explain why people would be putting their life savings into this thing. In the small text below, they did say “Yotta is a financial technology company, not a bank.”, but that was immediately followed by: “Banking services provided by Evolve Bank & Trust and Thread Bank; Members FDIC.”
And they weren’t lying about that. This isn’t some cryptocurrency rug pull. They really were operating under the regulated financial system, in concert with banks. It isn’t even a situation where someone stole the money, as far as anyone can tell.
Sure, perhaps customers should have avoided the company for independent reasons, like the bad interest rate or the risk of it being an outright scam. But it’s hard for me to blame them when the actual failure mode was completely different and unexpected.
And they weren’t lying about that. This isn’t some cryptocurrency rug pull. They really were operating under the regulated financial system, in concert with banks. It isn’t even a situation where someone stole the money, as far as anyone can tell.
Sure, perhaps customers should have avoided the company for independent reasons, like the bad interest rate or the risk of it being an outright scam. But it’s hard for me to blame them when the actual failure mode was completely different and unexpected.