Ask HN: Collaborated with short-form video influencers to promote your product?

I’m exploring ways to collaborate with influencers in niches like real estate and broader categories like faceless video to drive awareness for a few AI niche video tools I’m building. The idea is inspired from David's (Founder, Jenni AI) story he shared on Twitter - how they worked with micro-influencers to grow the customer base.

I’m keen to learn: 1/ How you identified the right influencers for your audience. 2/ What kind of content or campaigns worked best for you (e.g., tutorials, skits, product demos). 3/ Any lessons learned—things you’d do differently next time?

I’d love to hear any insights, whether you’ve seen success or faced challenges in this space. Thank you