Because development costs money. Your "impossible to keep up" here is easily explained by Google simply investing more money in development and thus being able to "innovate" faster. The only way to compete is to invest more, but where do you get that money from?
The easy fix is to make them slow down development, but I fail to see how that's a good thing.
The easy fix is to make them slow down development, but I fail to see how that's a good thing.