I mean, even lacking proper scientific data, ask yourself how often your brain “autocompletes” someone based on a brand or object? There’s a reason advertisers spend so much money and effort cultivating a very specific customer image: it works.
In the case of Tesla - and I cannot overstress enough how much lf this is purely subjective conjecture on my part and not a statement of fact - the image cultivated by the company and its Chief Executive is very much one of rejecting norms and expectations, fierce independence, and a hostility towards others (mostly from the Cybertruck unveiling onward). The people who relate to that brand would, I would think, be more likely to flout laws like speed limits, failing to use indicators for turns or merges, and drive more aggressively than a brand that emphasizes safety or enjoyment of experience (like Hondas and Toyotas). My purely subjective experiences bear this out, and I’m consistently rewarded giving Teslas a wider berth on the roads.
So as far as branding as an indicator of outcome, yeah, I can totally see that being a reliable indicator. I’d still be darn curious to see more research about it, though.
In the case of Tesla - and I cannot overstress enough how much lf this is purely subjective conjecture on my part and not a statement of fact - the image cultivated by the company and its Chief Executive is very much one of rejecting norms and expectations, fierce independence, and a hostility towards others (mostly from the Cybertruck unveiling onward). The people who relate to that brand would, I would think, be more likely to flout laws like speed limits, failing to use indicators for turns or merges, and drive more aggressively than a brand that emphasizes safety or enjoyment of experience (like Hondas and Toyotas). My purely subjective experiences bear this out, and I’m consistently rewarded giving Teslas a wider berth on the roads.
So as far as branding as an indicator of outcome, yeah, I can totally see that being a reliable indicator. I’d still be darn curious to see more research about it, though.