> ... we want to highlight our guiding principle: the content of the answers you receive on Perplexity will not be influenced by advertisers ... Ads will appear in the US to start and will be formatted as sponsored follow-up questions and paid media positioned to the side of an answer.
Isn't masquerading sponsored follow-up question a loophole around the "guiding principle" of not wanting to influence the user here? I must say though, there's no easy way out for pplx since ads, by definition, compete for user's attention (and an unrelated / unobtrusive sponsor link / question / reference would be no good for the sponsor; which is to say, the sponsor is pplx's customer, not the end-user).
Isn't masquerading sponsored follow-up question a loophole around the "guiding principle" of not wanting to influence the user here? I must say though, there's no easy way out for pplx since ads, by definition, compete for user's attention (and an unrelated / unobtrusive sponsor link / question / reference would be no good for the sponsor; which is to say, the sponsor is pplx's customer, not the end-user).