Comment by lexlambda

> “We could de-rank results from unethical or unsustainable companies and rank good companies higher,” Kroll says of the eco-minded Ecosia.

Understandable knowing Ecosias goals, but I find it rather concerning their vision of a better search involves deciding what is good and bad.

Ranking by quality (against spam & SEO sites) is fine, but it should be applied equally to all Websites, and not target specific companies.