That seems like a very weird branding move to me (dropping the part of your brand name that actually makes it recognizable), but I guess I just don't understand the marketing 4D chess at play here.
Is this some kind of marketing flex? "We are so recognizable, we can afford drop the only thing from our name that makes it make object level sense"?
Other examples: Transferwise -> Wise (despite them still doing transfers as their main business), WeWork -> We (ok, to be fair in my experience not so much work got done there at the best of times) etc.
These things also usually completely kill SEO. Like, how am I supposed to google for the nearest coworking space? "we near me" sounds ridiculous to type into a search engine.
Is this some kind of marketing flex? "We are so recognizable, we can afford drop the only thing from our name that makes it make object level sense"?
Other examples: Transferwise -> Wise (despite them still doing transfers as their main business), WeWork -> We (ok, to be fair in my experience not so much work got done there at the best of times) etc.
These things also usually completely kill SEO. Like, how am I supposed to google for the nearest coworking space? "we near me" sounds ridiculous to type into a search engine.