When I owned a cafe, a Coca Cola rep once came by and we set up a deal wherein I would get display refrigerators to put in my store and Coca Cola would resupply them with product.
After a point, I found I could buy other drinks more cheaply from Restaurant Depot and filled the fridges with them, reducing my orders from Coke. They must have realized because the rep returned and asked me to only store drinks we bought through them in the fridges.
How is this situation any different? Are suppliers unable to offer you a discount in exchange for exclusivity?
After a point, I found I could buy other drinks more cheaply from Restaurant Depot and filled the fridges with them, reducing my orders from Coke. They must have realized because the rep returned and asked me to only store drinks we bought through them in the fridges.
How is this situation any different? Are suppliers unable to offer you a discount in exchange for exclusivity?