apple's pro apps have been in a weird space for a while. aperture dying was a bummer, and final cut and logic feel simultaneously actively developed and abandoned to me, there's just not much buzz around them.
it would be very neat if apple started to build the necessary portfolio of software to provide a viable, ideally not-subscription-based competitor to adobe's suite of products. they certainly have had the chops to be competitive in the creative space for a long time, so it feels like something they'd be well-positioned to seriously take on if they invested heavily in it.
i haven't been as in touch with the video editing space as i was 2 decades ago when i worked in TV, but it feels like FCP is not the juggernaut it once was from the outside. my read may be wrong. similarly, logic doesn't feel as prominent in the music world anymore - i really rarely see musicians using it these days, though again that may just be my bias in the kinds of folks i pay attention to. would be cool to see the apple pro suite really regain its mojo and shake things up.
it would be very neat if apple started to build the necessary portfolio of software to provide a viable, ideally not-subscription-based competitor to adobe's suite of products. they certainly have had the chops to be competitive in the creative space for a long time, so it feels like something they'd be well-positioned to seriously take on if they invested heavily in it.
i haven't been as in touch with the video editing space as i was 2 decades ago when i worked in TV, but it feels like FCP is not the juggernaut it once was from the outside. my read may be wrong. similarly, logic doesn't feel as prominent in the music world anymore - i really rarely see musicians using it these days, though again that may just be my bias in the kinds of folks i pay attention to. would be cool to see the apple pro suite really regain its mojo and shake things up.