Yes, a lot gets lost in an email vs. video. I'm not saying it has to be a live meeting, but videos of execs talking about strategy often make their ideas much clearer than a written text.
And live has the big advantage that it cannot be re-recorded, so it's more natural and not as rehearsed as a recorded video.
And live has the big advantage that it cannot be re-recorded, so it's more natural and not as rehearsed as a recorded video.