Yeah you gotta watch out for those "Etc" identifiers, especially if you were thinking about exposing all the identifiers to your users wholesale. The file for them has this comment:
> POSIX has positive signs west of Greenwich, but many people expect positive signs east of Greenwich. For example, TZ='Etc/GMT+4' uses the abbreviation "-04" and corresponds to 4 hours behind UT (i.e. west of Greenwich) even though many people would expect it to mean 4 hours ahead of UT (i.e. east of Greenwich).
> POSIX has positive signs west of Greenwich, but many people expect positive signs east of Greenwich. For example, TZ='Etc/GMT+4' uses the abbreviation "-04" and corresponds to 4 hours behind UT (i.e. west of Greenwich) even though many people would expect it to mean 4 hours ahead of UT (i.e. east of Greenwich).