Been thinking about this a lot [1]. Will this fundamentally change how people find and access information? How do you create an experience so compelling that it replaces the current paradigm?
The future promised in Star Trek and even Apple's Knowledge Navigator [2] from 1987 still feels distant. In those visions, users simply asked questions and received reliable answers - nobody had to fact-check the answers ever.
Combining two broken systems - compromised search engines and unreliable LLMs - seems unlikely to yield that vision. Legacy, ad-based search, has devolved into a wasteland of misaligned incentives, conflict of interest and prolifirated the web full of content farms optimized for ads and algos instead of humans.
Path forward requires solving the core challenge: actually surfacing the content people want to see, not what intermiediaries want them to see - which means a different business model in seach, where there are no intermediaries. I do not see a way around this. Advancing models without advancing search is like having a michelin star chef work with spoiled ingredients.
I am cautiously optimistic we will eventually get there, but boy, we will need a fundamentally different setup in terms of incentives involved in information consumption, both in tech and society.
[1] https://blog.kagi.com/age-pagerank-over
[2] https://www.youtube.com/watch?v=umJsITGzXd0
The future promised in Star Trek and even Apple's Knowledge Navigator [2] from 1987 still feels distant. In those visions, users simply asked questions and received reliable answers - nobody had to fact-check the answers ever.
Combining two broken systems - compromised search engines and unreliable LLMs - seems unlikely to yield that vision. Legacy, ad-based search, has devolved into a wasteland of misaligned incentives, conflict of interest and prolifirated the web full of content farms optimized for ads and algos instead of humans.
Path forward requires solving the core challenge: actually surfacing the content people want to see, not what intermiediaries want them to see - which means a different business model in seach, where there are no intermediaries. I do not see a way around this. Advancing models without advancing search is like having a michelin star chef work with spoiled ingredients.
I am cautiously optimistic we will eventually get there, but boy, we will need a fundamentally different setup in terms of incentives involved in information consumption, both in tech and society.
[1] https://blog.kagi.com/age-pagerank-over
[2] https://www.youtube.com/watch?v=umJsITGzXd0