They fell for the classic, "build a product and then find customers" strategy. It's the quickest way to burn 1-2 years.
I have a saas product that I have been running for several years by myself and I would consider it quite successful. The "strategy" I used (if you can call it that) was almost the exact opposite.
I witnessed customers paying services for a product. I looked at the product and thought, "Huh, I could do that and charge half as much" and then (the most important part), I did it.
I have a saas product that I have been running for several years by myself and I would consider it quite successful. The "strategy" I used (if you can call it that) was almost the exact opposite.
I witnessed customers paying services for a product. I looked at the product and thought, "Huh, I could do that and charge half as much" and then (the most important part), I did it.